Genevieve Williams was the creative director and Dan Cassaro one of the art directors for the Senior 2008 book for the School of Visual Arts. The book (above) is a winner in the New York City section of Print's 2009 Regional Design Annual.
Print: What's your favorite thing about being a designer in New York?
Williams: One favorite thing? Collaboration. There's always someone watching. [You’re] challenged to always aim higher, think deeper, design better.
Cassaro: I agree with Gen. There's so much talent here. It's intimidating and inspiring and I wouldn't want to be anywhere else.
What was the single greatest challenge or obstacle in making this piece, and how did you overcome it?
Cassaro: We had three untested and extremely different designers who had the challenge of making one cohesive yearbook. So, we made three individual books instead. God bless America.
For the rest of this interview please click below
New York City: Q&A with Genevieve Williams and Dan Cassaro of SVA
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